4. Using Colors To Increase Your Clicks

4.1 Design your website to Highlight AdSense

I once went to a fashion show where each model wore the exact same black
outfit for the entire duration of the show. Boring? Hardly! The show was
intended to showcase platinum jewelry, and the outfits were designed to
enhance the jewelry - instead of distracting the audience.
You don 't have to make all the pages on your website identical (or black).
But you do want to make sure that the look of your page draws attention to
the ads - and makes them appear as attractive and as valuable as platinum
jewelry.

Many websites have strong graphic elements that catch the eye — usually at the expense of the AdSense units.

If you're using AdSense, be judicious in the selection of fonts, font size,
colors, images, tables and other visual aspects of your website.
Draw subtle attention to your AdSense units. Make them the stars of your show!

4.2 Make the border go!

You can more than DOUBLE your click-through's with this one simple tweak!

Even before the Internet, ads in newspapers and magazines were marked off
with a thick, heavy border. No wonder borders and boxes have come to
symbolize advertising messages.
Ads with prominent borders make your pages look cluttered. They distract
the eye from the ad text, while marking off the ad blocks from the rest of the
content.

Google provides an extensive color palette in your administrative area (see
above). Use it to tweak the look of your ads to suit your web page.
With just one simple click, you can match the color of your ad's border with
the background color of your web page. When the border blends with the
background, it frees up loads of space. The page looks instantly neater and
the ads look more inviting.
Make sure you also pick a matching background color for the ad. The ad's
background must match the page background on which the ad will appear.
If the ad appears in a table, match the table background with the ad
background. The key is to blend the background and border color with the
page, so that the text looks like an integral part of your web content.

Fig. 4.3 Don't forget to match the background color for your ad with the background color of your web page. Even with a matching border, the ad in the Example above sticks out against the white background.

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