4.3 Text is Design too!

That's right: the text size, font, color and the color of your ads must match
the other text elements. If the text color of the ads is the same as the text in
the body of your page,it 'll help the ads blend into the site and make the
reader feel that you 've endorsed them.
And if the size of the font in the ads is the as the size of the main body of the
content,it will have the same effect:they 'll look like part of your site and not
something brought in by Google.
That 's the sort of blending that translates into clicks.
You can see this on my blog.I 'm running a test where I 've changed the title
color of the ads to match the color of the titles on the text.I 've also matched
the text color of the ads to the color of the site text and the background of
the ads to the background of the page. (I could also change the size of the
font and see what that does to my CTR.)
This 3-way matching (titles, text and background) can generate excellent
click-through rates.
Too many text styles add clutter and can confuse your visitors. Instead, try
every legitimate way to make the ads look like a part of your web content.
In other words use the colors to make sure that your ads  don't look like ads!

4.4 Blue Is Best

So you want to get rid of the border. You want to get your ads the same
color as the text on the rest of your page and the background matching the
background color of your Web page.
But what about the link itself, the line the user is actually going to click?
What color should that be?
That 's an easy one:blue.
I used to say that all the text in the ad should match the text on your page,
including the link. After seeing an article about the benefits of keeping the
links blue - and testing extensively - I don 't say that any more.
The logic is that users have come to expect links on websites to be blue. Just as they expect stop signs to be red and warning signs to be yellow, so they expect their links to blue.
That means people are more likely to click on a blue link than a link in any other color.

The line in your AdSense code that sets the color of your link is the one that
says:
G oogle_color_link ="#color "; "#color "is the hexadecimal number for the color you want to use.You should make sure that number is #0000FF.
Keep your link blue and you can experience an increase in click-throughs as high as 25 percent!

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