4.5 Where did my URL go?

You can change the color of your text and you can make sure that your links scream,"I 'm a FREE road to where you want to go!"
But you still have to display the URL.It 's one of Google 's rules.But you don 't have to display it in a way that people can see it.

One legitimate trick to make the click-through link less obtrusive is to change the URL display color to match the text description color. Now the link will blend in with the text description and the eye will be drawn to the hyperlink instead of the URL. Google provides these tools for you. Why not use them?
Note that the 728 x 90 leaderboard and the 468 x 60 banner do not display
the url line by Google 's design.It is not a mistake and you will not get in
trouble for the url not appearing w ith these ad blocks.It 's just the way it is.

4.6 Deliberate Mismatching

When it comes to choosing colors, I recommend 3-way matching and using
blue for the links. But there is another strategy that you can use.
You can deliberately mismatch your ad colors and styles, provided you keep it to the top of your page.
This distinction generates two powerful 'zones' and therefore two types of
experience for the visitor.
The first zone is always at the top of the first page, above the main site
banner. The titles and text colors match colors found in the banner graphic
heading. (Important - the URL links are hidden, so only certain text ads will
allow you to do this.)
The end result is that these ads, placed above the banner graphic look like
key control points for your site and are just more likely to be clicked. The
visitor feels that they are visiting the another major area of that site.

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