5. How To Maximize Visibility And Response

5.1 Ad Placement: Where to put your Ads?

Location is everything. The world's best ad won't deliver if it isn't visible in
the first place. But after much experimentation with Google AdSense, I know that the most visible ads aren't always the most effective. In fact, they're likely to get ignored as 'blatant advertising'.
What does work is wise placement. Put them where your content is most
likely to interest and engage your visitors.
You can create several 'points of interest' with the wise use of graphics, tables and other layout techniques.
Once you have your visitor's attention with engaging and meaningful content, they are most likely to read and click on relevant ads. And that is precisely what Google wants - "educated" clicks from real prospects, not random visits from bored people.
Here are a few simple tips to make your ads 'click'!

5.2 Go with the 'flow'

Identify the reading patterns of your visitors. What draws their attention
first? What makes them 'click'?
Like I said, you want to put your ads in areas that draw your visitors in with
interesting content.There 's no point in putting your ads in some out of the
way place where no one ever looks.
Your users will follow your content, so you need to make sure that your ads
follow that content too.
Look at the design and layout of your webpage, identify the places that you
think most of your users look - and mark that as a likely spot to put your
ads.
Google actually offers a pretty neat tool to help you identify where your users are most likely to look. Their heat map at 
https://www.google.com/support/AdSense/bin/static.py?page=tips.html 
sums up the options pretty well:

Google says that certain areas are more effective than others. Researchers
have also found that when people look at a website, their eyes start in the
top left hand corner and then travel down the page from left to right.
All of this is true but the hottest areas can vary from site to site. You will
need to experiment to find the very best places for you.

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