5.3. Above The Fold

One general rule on the Internet is that people spend most of their time on a
site "above the fold."
The first thing people do when they reach a website is to absorb as much
information as possible before they start scrolling. The part of the page that
they can see without scrolling is called "above the fold."

That 's where you want your ads.
The number of links that appear above the fold affect how likely people are
to click on your AdSense ads. That 's why more ads doesn't always mean
more money!
Google always puts the top-paying ads on the top and the lowest-paying
ones at the bottom.
If you have a stack with three or more ads, the cheaper ads might steal
attention away from high-paying ads and clutter up your website.
You don 't want ads and links competing against each other.If you want to
increase your earnings per click,remember:Less is More!And that 's
particularly true above the fold.

Now,which of these sites ' ads do you think bring a higher click -through rate?
You guessed it. The second site has triple the click-through rate of the first
site. The moral of the story? If you want to maximize your AdSense clicks,
give your visitors fewer choices above the fold! 

5.4 Using Tables

I 've already mentioned that one of the principles of a high click -through rate
(CTR) is to make your sites blend into the page. The more you position your
sites to blend into the page, the better your click-through rate will be. One
very neat way to help your ads blend into the site is to place them in tables.
In the example below, technology guru Chris Pirillo skillfully drops his
AdSense into a <table> for a clean and attractive look that turns AdSense
into a new focal point. See out how he does it at
http://www.lockergnome.com


Want to get the same results with your web page?
Dave Taylor (http://www.intuitive.com) shares this simple code to create a
left-aligned table containing AdSense. Just paste this code where you
want AdSense to appear.
Easy!
Left-aligned table with AdSense:
<table border="0" align="left"><tr><td>
Google AdSense code goes here
</td></tr></table>


Right-aligned table with AdSense:
<table border="0" align="right"><tr><td>
Google AdSense code goes here
</td></tr></table>

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