5.6 Horizontal Ad Link Units

Recently, Google introduced a new format for Ad Link Units: horizontal. This
is a huge difference. Users are reporting increases in CTR as high as 200%
using this units!
Instead of piling the links one on top of the other -which is great for putting
above lists of links but stand out too clearly when placed in text -the
horizontal ads blend in perfectly when placed on pages with articles.
Fig. 5.6 New horizontal Ad Link units are great for inserting into articles and show very clearly which keywords your site is generating.
You can still only use one Ad Link unit per page and users still have to click
twice before you get paid but they 're definitely worth slipping into a long
article.I 'd recommend that you put them either above t he article or in the
middle.They 'll be too easy to miss at the bottom.

5.7 Using Multiple Ad Blocks

So Google allows you to put up to three AdSense blocks (ad units) on the
same page, as well as an Ad Link unit and a search box. What does this
mean for web publishers?
A real bonanza: you now have many more chances to hook readers with new ads as Google will show unique ads in each ad unit!
To leverage this opportunity, look at adding new content to your high-traffic
pages. Use attractive, quick-loading graphics that encourage people to scroll down. For example, relevant, catchy graphics could be a great way to draw your visitors to an ad. A B2B website could run a daily cartoon strip with a humorous take on trade news and issues. Your AdSense ads can be
positioned right underneath the cartoon, which will lend instant visibility to
the ads.
That 's a strategy that will maximize exposure to the AdSense units,leading
to more clicks and more money!
With multiple ad blocks, you can decide which ads are served in the best
place for your site.

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