6.6 Keyword Frames

One of the reasons that websites don 't always receive relevant ads may be
that all the navigation and other non-content words affect the way Google
reads the page. If your links and other words take up lots of space, it could
well skew your results.
One way to avoid your navigation affecting your ads is simply to create
frames. You put all of your content in your main frame and the navigation
material in a separate frame.Only the "content frame " h as the Google code
(google_page_url =document.location),so your keywords won 't be diluted
by non-relevant words.

6.7 No 'Baiting'!

Often I've clicked through a 'promising' website, only to find reams of
keyword spam, interspersed with AdSense. Websites like these make
AdSense look bad.
Keyword spam may trick search spiders, but your human visitors will leave
disappointed.

People hate being 'baited' by a web marketer. Offer content that makes their visit worthwhile.
 Address the needs and concerns of your visitors with original content.

Quality content builds trust and loyalty - and that, in turn, makes people
want to click. Search rankings may change, but loyal visitors keep coming
back for more!

6.8 Changing Metatags

Metatags certainly aren 't what they used to be and in AdSense,they 're
barely anything at all.There 's a good chance that when it comes to deciding
ad relevance, your metatags have no effect whatsoever.
I 've already mentioned that the title of your page will have an effect.It 's als o
very likely that the description does too.
But that doesn 't mean that your metatags are completely irrelevant when it
comes to AdSense.They aren 't.They 're only irrelevant when it comes to
serving ads; they still play a role in search engine optimization and getting
your site indexed faster.

6.9 Inviting The Robot

So far in this chapter,I 've explained some of the ways that you can tweak
your page to keep your ads relevant.But the changes you make won 't have
any effect until Google 's robot stops by and re-indexes your page. What will
generally happen is that once you upload your new page,you 'll still get the
old ads and you might have to wait some time before the robot visits it again
and you can find out whether your changes have the right result.
To get the robot to stop by earlier, reload the page in your browser, and then
again a few minutes later. Do not click on any of the ads just reload and wait a few minutes before attempts.
You should find that you receive new ads within a few minutes.

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