6.10 Public Service Ads

The penalty for not getting your keyword placement and density right isn 't
just irrelevant ads.It could also be no ads at all.If Google can 't find any
relevant ads to give you, it could use your space to present public service
ads,which are very nice but they don 't pay you a penny.You might prefer to
earn money and give it to a charity of your choice rather than give space on
your site to a cause that Google chooses.
The most obvious way to beat this problem is to specify an alternate URL in
the event that Google has no ads for you. You can do this from your AdSense account.Instead of linking to the Red Cross or whoever it may be,you 'll receive a link to a site that you 've pre -chosen. For example, I have set up default ads for my 336x280 ad block.
http://www.worldvillage.com/336x280-1.html
They look remarkably like AdSense ads,don 't you think?
You can also use this space to deliver image-based ads that come from your server. For offers that pay per action (clicks or signups), I like to use
WebSponsors.com. You can signup for a free account and find new ways to
monetize your unused ad space.
You can also use Google Backfill, a very neat service that allows you to select keywords relevant to your site and display targeted ads instead of the public service ads or your alternative URL.They 'll match your colors and styles and split the revenue 50/50.It 's all in line with Google 's TOS and makes good alternative to no revenue at all while you get your keywords fixed. The service is available at www.allfeeds.com

6.11 Blocking Ads

Finally, the last way to control the ads you see on your site is to block ads
you don 't want.Google gives you a limit of 200 URL 's to block,which isn 't
much. You might well find yourself burning through them pretty fast,
especially if you try to block lower paying ads in favor of the higher-paying
ones. Playing with keywords, content and placement will give you much
better results.

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