2.1 Choosing A Hosting Service

Your site is going to be stored on a hosting company 's server.(You didn 't
want thousands of people dialing into your computer every hour, did you?)
Again, there are lots of different options available depending on how much
you want to pay and what you need.
In general,you 'll want to make sure that you have about 50 megabytes of
space (that 's enough for 100 pages!),full statistics reporting and most importantly,24 hour service.If your site goes down,you 'll be losing money
every hour it 's offline.If there 's a problem with the server,you want to make
sure it 's fixed right away.
You often get what you pay for with Web hosting from "free " services that
will cost you more than you save to $200 a month for dedicated servers.
Twenty bucks a month is a reasonable price to pay and Globat and Network
Solutions both offer good programs.

2.2 Designing The Site

It used to be said that absolutely anyone could create a website. That was
true:absolutely anyone who knew HTML.Today,you don 't even need to
know that.Programs like Microsoft 's FrontPage or NVU (which is free;you

can download it at http://www.nvu.com) let you create sites without you
needing to know your tags from your tables. If you can use Word, you can
create a website.
You can either have fun playing with the programs and designing the site
yourself or you can hire a professional designer to do it for you.
Freelance site like http://www.elance.com can http://www.guru.com are
good places to advertise. You can invite designers to give you quotes and
pick the best based on price and talent. Be sure to check feedback and
portfolios though; a low bid is often low for a good reason.

2.3 Creating Content

In chapter 8, I talk in detail about building content and optimizing what you
write to attract traffic and maximize your AdSense revenues. There are all
sorts of ways to do that but for the moment just bear in mind that the ads
that appear on your site will depend on the content on your pages.That 's
how AdSense works:users click on the ads because they 're relevant.
And that 's why it 's not worth putting up a site just to cash in on particular
keywords.Google doesn 't like it and neither do users.If your site doesn 't
genuinely interest your visitor s,you 'll find it hard to get traffic,links and
clicks on your ads.
But there are still a lot of different ways to create content very easily that
improves your income.I 'll tell you all about them in chapter 8.
It 's also worth remembering that Google doesn 't place ads on particular
types of sites,so if you 're thinking of building a casino site stuffed with
AdSense ads,you can forget about it;it 's not going to happen.
Before you build a site that contains any content that 's remotely
controversial, check out the Terms of Service (TOS)to make sure that it 's
allowed. It will tell everything you need to know.

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