2.4 Search Engine Optimization

Of course,once you 're up,people have to know you 're there.One of the
most important ways to do that is get yourself a high-ranking in a search
engine.
There are lots of different search engines, but only three are really
important: Google, Yahoo! and MSN. In chapter 17 ,I 'll talk in more detail
about improving your search engine rankings.
If you want to take a shortcut, there are plenty of companies which will make the submissions for you and they 'll even optimize your site to get you as high on the rankings as possible. Submit Express has a free service that you might find useful.

2.5 Links

Your search engine ranking will depend on a number of factors. One of those factors is the number of sites that link to yours. As far as Google is
concerned if lots of sites about model railways link to your model railway
site, that must be a pretty good sign that people who like model railways
think your site is good.So they 'll want to offer it to people who search for
model railways, bringing you lots of free traffic.
Once you 've got your site up and running you 'll want to persuade other sites to give you links. You could offer to exchange links and you can even set up a page that contains recommended links so that you 'll have somewh ere to put them.
There 's a range of other strategies and services that you can use.You can
find out about those in chapter 17 too.

2.6 AdSense — Making The Money!

Once you 've done all this,you 'll be ready to start using - and profiting from
- AdSense. The application process is very simple and straightforward.
First,you 'll have to tell Google whether you 're a company or a one -man
show.That 's important because it tells them where to send the money.
 (In general,it ’s bette r to get your money by direct deposit; Google  charges for express mail checks.) You 'll also have to choose whether you want content-based ads, search ads or both.
 (Content-based ads are better but I ’ll tell you how to benefit from each.)

Once you 're approved,you 'll just have to copy and paste a small piece of
code into your website and you 're done!

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