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2.7 Google
Policies
AdSense works.I know it works because I 've got the stats,the checks and
the bank balance to prove it. And all of the methods that I used to increase
my AdSense revenues are completely legitimate and in line with Google 's
policies.
That 's important.It is possible to cheat AdSense.But you 'd have to be crazy
to do it.You can make so much money working within Google 's rules that to
risk getting thrown out by putting ads on pages without content or by
persuading users to click on the ads is just plain crazy.
You can find an excellent run-down of Google 's do 's and don 'ts (mostly
don 'ts)at https://www.google.com/AdSense/policies. The things to look out
for in particular are:
Code Modification
You have to paste the AdSense code onto your site as is.And you don 't need
to do anything else! Your AdSense account will let you play with colors and
placements (and getting those right is what will really rocket your income) so
why bother playing with Google 's HTML?It 's not necessary and it could get
you a lifetime ban.
Incentives
When the ads appear on your page, you have to leave them completely
alone.You might be tempted to tell your users to "click here " or support your
sponsors but if Google catch you, they could well cut you off. They want
people to click because they 're genuinely interested in the ad.Get your
strategy right and they 'l l do just that.
Content
Google is pretty picky about where the ads are displayed.They don 't want
advertisers complaining to them that their services were being promoted on
a site that supports gambling or is filled with profanity or contains more ads th an content.If your content doesn 't come up to scratch,you 'll need a site that
does.
Prohibited Clicks
And nastiest of all are the people who either click on their own ads or create
programs to do it for them.
The bottom line is that you don 't need any of this stuff. Maximizing your
revenue within the rules is easy!
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