3. How To "Tweak" Your Ads To Make Them "Click"!

3.1 Ad Formats: "Dress" your ads for success!

How would you like your ads served? Banners? Skyscrapers? Rectangles?
Squares? What about borders and background colors?
The choices can be overwhelming. Many people let Google decide for them-
preferring to stick with the default settings. Big mistake! From my own
experience I can tell you that it's like swapping a hundred-dollar bill for a
ten-dollar one.
For almost one year I settled for just a tenth of what I could have been
making - just because I didn't bother to control the looks and placement of
my AdSense ads.
The various ad formats, colors and their placement on the web page can be
done in thousands of combinations. You can literally spend hours every day
experimenting with every possible combination. But you don't want to, do
you?
Let me give you a few 'ground rules' that have sky-rocketed the CTR's on my
top-grossing pages:

3.2 Don't "look" like an ad

People don't visit your website for ads. They want good content.
If you make the ads stick out with eye-popping colors, images or borders,
that makes them easy to recognize as ads - and people work extra hard to
avoid them.
The same goes for ads that are tucked away in the top, bottom or some
other far corner of the page. So easy to ignore!
If you want people to click, make the ads look like an integral part of your
content.
Today's visitors are blind to banners, mad at pop-ups, weary of ads and
skeptical of contests and giveaways. So how do you win their confidence?
Simple. Don't make your ads look like ads!
Here are a few simple choices that zoomed my CTRs to incredible heights:

3.3 Go for text ads instead of image ads

A text ad offers many advantages over image ads:
A. With the right formatting, a text ad 'blends in' with your site content. An
image ad will not give you the same freedom with its
appearance, as the only thing you can play with is the size
and positioning.
B. You can squeeze more text ads into the space that a
conventional banner takes. People love to have more
choices!
C. Properly formatted text ads don't look like clutter. Banners
do!
D. People hate banners and avoid them at sight. Many tests
confirm that people are much more receptive to text ads
related with your content.

To compare the look and feel of the different ad formats, there's nothing like
Google's official AdSense guide at:

https://www.Google.com/AdSense/adformats

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